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Travel section of thailand.com launched
October 2, 2000

Thai web portal thailand.com, which is managed by Thai Portal, a subsidiary of the Nation Group, has launched its travel info section, targeting both Thai and foreign tourists and designed to promote Thai tourism worldwide.

Chairman and CEO of Nation Multimedia Group and Thai Portal, Thanachai Theerapatvong, said: "thailand.com has continuously improved its information and services to ensure Thailand is widely known abroad, to promote Thai export and travel businesses, and to increase their opportunities for doing business in the global market."

More than 1,000 web pages of travel information, covering destinations for tourists, maps, information that tourists must know, special tips, adventure tourism, and lists of hotels, resorts and restaurants are available now on thailand.com.

The president and COO of Thai Portal, Sermsin Samalapa, said: "thailand.com has launched this channel in response to the high demand expected from tourists this travel season and to promote Thailand-based tourism to tourists around the world."

Tourists from Thailand and every other part of the world can book hotels online and create customised package tours on thailand.com. The site is supported by allies that include leading travel agencies and specialists such as vehicle rental firm Budget.

Thai Portal will spend 20 million baht on promoting thailand.com through various channels - including electronic media, print media and billboards - so as to let it be known in Thailand and worldwide that this portal is the gateway to information on Thailand and greater Southeast Asia.

As well as promoting Thai tourism to a global market, thailand.com also features an export section with a complete range of information so that Thai manufacturers can export, and invest abroad, successfully.

Thailand.com was officially launched in June. There are between 20,000 to 30,000 visitors and 300,000 hits a day. Most visitors to the site are non-Thai with nationals of the US making up about 70% of the audience on any given day.

Mr Sermsin said: "The total revenue of web hosting in thailand.com's export section is now at 40 million baht. We expect this figure to reach 300 million baht by the middle of next year.

"Besides an outstanding domain name, highly-qualified executives, and top-quality content, we boast online experts and keen investors as the allies. I would go so far as to say that thailand.com has all the qualifications it needs to become the most used information and service portal in regional Southeast Asia.

"Moreover, thailand.com will soon offer many new services, including free e-mail."

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