The colorful Chiang Mai Flower Festival is held each year over the first weekend of the month of February. This is the time when flowers are at their best - at the end of the cool season. The high point of the festival is the magnificent parade that is held on the Saturday morning with its colorful and highly decorated floats.

These are covered with literally hundreds of beautiful flowers with elegant northern Thai beauty queens sitting amongst them. Another part of the festival are the breathtaking flowerbeds of the public gardens. These are awash with color and special displays are maintained until the end of Sunday.

A highlight of the festival is the grand parade that attracts sponsoring companies and organisations that beautify floats with elaborate flower decorations, presenting an eco-tourism message or just simply stealing the hearts of spectators with their vivid colours and beauty.

Entertainment, an opportunity to dine on tasty northern snacks and view cultural performances are clearly features that draw both visitors and locals to this annual event.

Home and garden lovers discover Chiang Mai is a February showcase for exotic orchids, flowering plants and blooms that thrive in the northern valley’s temperate cool season.Particularly during the cool season months, mid-November through to February, this northern provinces justifies its title “Rose of the North.” But for flower lovers, who flock to this annual festival, 6 to 8 February in the town’s Buak Hat Park, there is far more to the town’s garden reputation than the impressive display of elegant roses.

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