The Bua Thong Fair is by far the highlight attraction of Mae Hong Son. Starting in November, the sunflowers blossom and carpet the surrounding countryside for miles in each direction.

The Wild-Sunflower Fair is without question the most popular festival in Mae Hong Son, and is held between November and December, when the Bua Thong (wild-sunflowers) are at their peak. There are two places where travelers can join the festival, one at Doi Mai U-Kho, in the Khun Yuam district and another at Doi Mae Hoh, in the Mae Sariang district. This festival is extremely lively, and offers a wide variety of entertainment including exhibitions, local performances, sports, games and stalls arranged by local hilltribe people.

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